UPDATED: It is normal now, when a big news story breaks, that anchors will “go to the blogs,” inviting bloggers on-air for comment, or taking some sort of “pulse of the blogs.” In some ways, thus, blogs have taken the place of the “man-on-the-street-reacting-to-news-story” interview typically employed by television journalism. But what do we know about who blogs? Are bloggers the “people”?This is a complicated question but one that many politicians and journalists are asking.
I will discuss the subject at length in my book, but see my short essay, (”Are Bloggers ‘The People’?”) in the “DOCUMENTS” section of the blog (left sidebar).
Main points and tendencies (not universalities) of the blogger profile:
1. Bloggers are not a statistical, representative, scientific cross-section of America–or the world. (Note: So it is wrong for journalists to say “let’s go to the blog to hear what the people are saying.” Rather go to the blogs to hear what bloggers are saying–but that might be pretty important.
2. Active “A-list” political bloggers–or at least those regularly ranked highest by existing “influence” and “popularity” metrics–in America tend to be male, higher income, higher educated. Non A-list bloggers tend to be much more diverse.
3. At the same time, a huge surge of blogging is occurring in young people, especially young women.
4. Political bloggers do fit the category of “influentials” who may very well affect other people’s opinions on issues of the day.
5. Active Political bloggers tend to also be political activists–and potential voters and money-donors.
Update 1: In answer to Rebecca Blood–who, by the way, wrote of the first and one of the best books on blogging–below:
Rebecca: See my longer post (”Are Bloggers ‘The People’?”) on this in “Documents” section–what I think about “blacks and blogging” probably applies to women as well. We are in a flux period. Among the huge cohort of “MySpace” young bloggers I would bet females do dominate. In fact, in mass comm schools like mine, there are more females than males, as much as a 70-30 split. Among political bloggers, I think males dominate in raw numbers, and in terms of the who-is-on-top lists. That said, blogging is so young that we have no idea how each subgenre will develop, demographically or psychograhically. One thing I do hear from my female students is that the name-calling, profane trolls and personal attacks that are so much a part of political blogging turns them off. (Deborah Tannen might have something to say about that!). But…some of the toughest cookies of the bloglands out there are females: BitchPhd, Pamela (AtlasShrugged), Sister Toldjah, and so on. I agree completely that the present should not guide the past: blogging is about being out the box, and nobody should feel boxed out of blogging.
Update 2: To Elisa Camahort: Yes, if you have looked at the longer document on blogs as “the people” you will see that I completely agree that our existing measuring scales pose many problems. One for me is that quantity is not quality: there are some amazing blogs out there, that, as far as I can tell, have no audience.
Reader Comments (89)
Political bloggers *may* be predominantly male, but even that is controversial. Many female political bloggers feel ignored by the male blogosphere. Linking patterns can obscure the reality: from any webpage, you can see only what is linked. Linking patterns give the impression of a left-wing, right-wing, male, female, diarist, political, or food blogger dominance depending on which weblog you happen to have landed. It takes a concerted effort to break out of the birds of a feather groups that form on the Web.
Current tools for blog discovery being in even greater infancy than blogging itself, we should be attaching caveats to whatever conclusions are drawn by relying on those tools.
I’ve been on the internet for many, many years. Before the blog boom that we have now, people would still do the same type of information and opinion posting that bloggers do today. Back then it wasn’t known as a blog, and I think people posted more because they had an actual reason to. Today, many (if not most) bloggers are posting just to post. It seems that these bloggers are saying “well if I write something I will get noticed,” instead of the old mentality of “this information needs to be out there, so I will write about it.”
In my view, most of the people we see today as bloggers are basically just people craving attention. What’s the best way to get attention? Well, being controversial is one good way. And that is something I see a lot of today in blogs, controversy for the sake of it.
That is not a good representation of most of the populace, and thus bloggers, by and large, do not accurately represent “the people”.
In another words, by posting it he invites the same kind of activity from other people of similar interests. It’s possible that motives other than that which would seem to be very innocuous are at play for the purpose of directing or influencing the thinking of other people and this perhaps can best be seen as slanting a supposed report which makes a distorted view of the event reported on when it is not, in fact, true.
Furthermore, it seems to me that we should, as intelligent people, try to ascertain what would be the purpose, or intent, of the information a blogger is blogging. And by its content better gain an understanding as to whether it is just a reported incident or if its purpose is to some how influence thinking and behavior.
Mainly females will go for the cooking, kids, etc. topics, while men will go for the sports, and cars. But, I think both men and women pretty much evenly blog on politics and things going on in the world today. Therefore, I think it is impossible to tell one way or the other on who blogs more, it is mere opinion.
Blogs are shared on-line journals where people can post diary entries about their personal experiences and hobbies. Blogs are not limited to politics. MySpace is a great example of a nonpolitical blog, which introduces the blog to America’s youth. Women share recipes over the Internet, and men blog about sports.
To say that political bloggers “tend to be male, higher income, higher educated,” is just based on the fact we live in a male politically dominated world. Women are coming to the forefront in politics and I would not be surprised if our next president is Hillary Clinton.
“Political bloggers tend to also be political activists…”. When does someone give an opinion on politics with out trying to persuade someone one way or another? There is not much I do not agree with. This blog is right on the money.
Today, bloggers only represent a small portion of the American population. It should be interesting to see (as technology advances to being more of a vital part of our daily lives) if political blogging becomes more widespread with minorities and women.
Political Bloggers–or at least those regulary ranked highest by existing “influence” and “popularity” metrics–in America tend to be male, higher income, higher educated.
This is simply a mirror image of who is most influential and popular in politics in the “real world.” It was also stated that there is a surge in the number of young bloggers especially, young women, and I believe this is so because a post is gender, age, racial, etc. free. America’s youth is realizing that they can express their views and not feel inferior through blogging. In this way, blogs are able to reach more people because more people feel comfortable or are able to post their thoughts free of personal criticism.
Bloggers are simply America’s citizens: the educated, the well-informed, the crazies, and the ignorant.
I do agree that blog sites such as LiveJournal and MySpace have made blogging more mainstream and more available to a larger group of people, including younger people of both genders.
I do feel that as we continue to move into a more technologically advanced world, bloggers will begin to represent the population as a whole, more and more, and what we see now is only the beginning of that.
I predict that the population will grow as the subjects of differect blogs grows to discuss a broader range of issues. Simultaneously, the blog “audience” will become broader as will the “blogger profile” thereby showing a more accurate representation of the people.
I am guessing that blogging will be dominated by women in the future as well. I just cannot fathom more men than women ever signing on to the internet to discuss their point of view.
While I now see that there is a wider range of bloggers out there, I still do not believe that bloggers represent “the people.” I know plenty of people, including myself, who never or very rarely participate in blogging. I have ideas and opinions, I just keep them to myself, or I express them in other ways. Bloggers represent the people who want their opinions heard and discussed upon, but they don’t represent “the people” as a whole.
I do agree that there is a higher percentage of men with higher incomes and a higher education when it comes to political blogs only because the political make-up of America is dominated by men, those having higher incomes and educations.
The blogs used for mere entertainment among teens such as MySpace, LiveJournal or Xanga are a totally different field when it comes to defining who the “bloggers” are. Time will be our only tool in determining the demography of who bloggers actually are because there is no telling where the blogging world will head within the years to come. I think the boundaries are limitless.
Since blogging is quickly taking over the Internet world it is hard to come up with a statistic of what sex, income, and education the typical blogger is.
However, I hardly think that blogs represent the American public seeing as how most people use them as a form of an online diary. If anything most kids use them on myspace.com as a delayed form of the ever popular instant messaging system. The kids are lying about their age, location, possibly their sex, to legally make themselves 18 to be able to use the services of myspace.com. So how can one judge the demographics? By basing them off of lies? In that case how can one truly say what or who blogging/bloggers represent?
Even if there were not centers that gave free access to the public to use the Internet, they would still find out about it through word of mouth and; that might be enough to cause to interest to some people to check it out. Lets not forget that before blogging and those types of media, the people who now blog constantly used to blog verbally instead of electronically.
Blogging obviously is a very new thing and the majority of the nation probably does not know that it exist, this is my first experience. However, as blogging grows and more and more people become familiar with it I believe that the quality and variety of blogging and politics will no longer be dominated by educated, white males, from the upper-class; at least in the “blogging” world.
I find it interesting at how low the percentage is of young political bloggers. I feel that many of the studies that are conducted are not entirely accurate. Most blogs are posted anonymously and the best way for statisticians to find their data is to just ask who posted certain blogs. I believe that as more studies are done, the greater number of younger bloggers will dramatically increase.
As far as political blogging goes, I am not familiar with what gender of person does this more, but can see how it would be one way to not only keep the web-journal readers posted, but also express viewpoints in a clearer, more public and easily accessible way.
I find that blogging is ones way to let our personal distress and to summarize their feelings in a few paragraphs, if blogging works for one, whether female or male, than it is useful, and can be persuassive if coming from an higher authority.
Taking the time to post your opinion on the Internet means that the issue being discussed is particularly important to you and you feel that what you have to say is somewhat unique and worth reading. To educated older males this may even be a hobby and they could take pride in their blogging. Also people could blog just to feel associated with a group, especially with the medium of the Internet, not being face to face, inhibitions are lowered concerning the fear of rejection, because no one really knows who you are.