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    Success of ‘going negative’ changes campaign strategies
    [ # ] Blogs Impact on the 2008 race
    February 2nd, 2007 under 2008 Presidential Race

     Jerome will be one of the participants in the upcoming Dole Lecture series program “Blog to the Chief” on February 13.

    jarmstrong.jpgBy Jerome Armstrong - My DD 

    Let’s talk about how the blogs are different in this Presidential contest (and I’ll focus on the Democratic nomination process) compared to the last cycle, and that will point toward some of the possibilities for how blogs will be used in 2008.

    Size: The blogosphere, in 2007, is 100 times as big as it was at this time in the last cycle, in 2003. Remember, four years ago, VT Governor Howard Dean was just coming onto the radar are a formidable darkhorse candidate for the Democratic Presidential nomination. Dean was supported by a band of bloggers online, that loved how Dean was making a ruckus in the Democratic party by challenging Bush head-on. Now, the top 100 blogs on the liberal side are visited by over 10 million hard core democrats on a regular basis. By and large, it is the same majority that votes in primaries and caucuses that visit the partisan democratic-leaning blogosphere.

    Diversity: In 2003, most of the blogs that were focused upon by the big media outlets as having an impact upon the Presidential contest were very political-focused blogs. Now, there are blogospheres within the blogosphere, and pretty much anyone can find a blog community on the topic of their choice. Technology, Sports, Entertainment, Gossip, Counter-culture, Gaming, the list goes on and on. It’s where people are on the internet, and it’s the job of campaigns to interact with them, as many of them are the low-information voters that are needed to win. In addition, the development of local, in-state, blogospheres have become vital to connect activism on the netroots to local grassroots action.

    Staff: Last cycle, on the Democratic side for the primaries, only Dean really had an internet team that did such things as blogger outreach, rapid response through the blogs, and fundraising over the blogs. All of the other presidential candidates for the Democratic nomination looked at what Dean was doing and thought it strange and wacky. This cycle, it will be just the opposite, with whichever campaign that does not have an internet outreach effort to the blogosphere, sticking out like a sore thumb.

    Multimedia: In the last cycle, blogs mainly relied upon text to get their point across. For video, the options were to rely upon the big media outlets, or upload it onto servers and deal with the bandwidth costs later. When You Tube launched in the beginning of 2006, everything changed. Now, bloggers can easily upload videos or embed/link to them from their sites. It’s now becoming the same way with the advent of Blog Talk Radio shows that have the ability to allow multiple users in on a talk show. Blogs are becoming multimedia content producers, which gives them the potential to reach larger numbers of viewers than having just text readers alone.

    I’ve not even mentioned fundraising, technology and organizing, but the above should give you a feel for what’s in store with the blogs and the 2008 presidential cycle.


    Read the Comments

    [ # 30 ] Comment from 9ind$ [February 15, 2007, 2:19 am]

    Before attending the discussion on political blogging, it is safe to say that I had not even thought of its impact on the future political races, or even of its existence. Perhaps this says something of the current audience and contributors to political blogs. I, just as millions of college students do, spend an ample amount of time on the internet and sights such as Facebook and Myspace, but have never to my recollection stumbled across a clearly political blog site. The “hurdle” that must be overcome for blogging to become a key player in political elections is to make people my age want to go out and find these political blogs and then once they have found them to use them to expand their ideas. It will be even more difficult to get people who are moderate (or even simply apathetic towards politics) to use these tools as they are certainly geared more towards partisans.

    [ # 34 ] Comment from nic#3 [February 15, 2007, 3:18 am]

    Blogging will have a great affect in the 2008 Presidential race. It is still almost two years away and look how strong most of the main candidates are pushing it. Hilary Clinton hired someone to specifically handle her blog reports. John McCain by far has made the most progress within the blogging network and is considered the strongest candidate based on blog appeal. A lot of people will be faced with blogs and rely on only blogs to make their decision on who to vote for. Most young people will probably vote on a candidate with strong blogs because it shows that the person is technology savvy, and “younger”.

    [ # 40 ] Comment from sct5# [February 15, 2007, 4:00 am]

    I agree with the aforementioned comments by saying that political blogging will definitely affect the upcoming election in a huge manner. I see blogging becoming the major vents that candidates will choose to get their ideas out to a very large number of people, especially younger people because of the time many spend on the internet. I also believe in a couple of the people that spoke the other night about blogging also being detrimental to candidates. I really see people just logging on to the bloggs to trash certain candidates that they dont agree with, knowing how large blogging will become.

    [ # 44 ] Comment from *RMP7 [February 15, 2007, 4:58 am]

    I agree with the issues brought up by 9ind$. As is the case with a fair amount of people I assume, I hadn’t much experience with or knowledge of the “blogosphere,” as it is so cleverly termed. I believe that a major reason for the general lack of public interest (although it is growing, to be sure) in political blogging is the long and wordy composition of most of the important (i.e. content-laden) blogs and the general sensory numbness created by the deluge of digital entertainment. Most people would rather watch a Daily Show recap (or even a Wolf Blitzer commentary, since he has so many flashing lights and tv screens behind him in the fabled “situation room”) of a political news story than read an in-depth analyis by a faceless writer on a website without a trademark.com attached to it. Joan McCarter mentioned that she felt like a dinosaur because she dealt in words, and not videos or multimedia. The people most likely to spend the most amount of time on the internet seem to be the demographic least interested in the medium of letters. Whether this is a good thing or bad thing, I do not know. But for political candidates to be successful courting the internet generation, they must be willing to be song-and-dance entertainers, as well as thoughtful intellectuals. The panel of bloggers on Tuesday made a point of this, as they discussed sites like youtube and myspace videos. This may be considered “dumbing down”, but the partisan bloggers on the panel made their intentions very clear: they want votes, like the politicians they work for. It seems to me that those who actually READ political blogs are savvy enough to make up their own minds, and thus are not easily persuaded to switch to either side.

    [ # 46 ] Comment from Anonymous [February 15, 2007, 5:02 am]

    I thought the blogging presentation was interesting since before I didnt know what it even was. I have never partaken in a blog. I do after hearing what they had to say think it is a good idea for presidential campaigns if they use it in the right way. Like they said Blogging isnt just an ATM. I think that for everyday people it is just a very casual thing but for people who obviously are very worried about what people think about them, I think they should really think about what they are going to say and how they are going to approach or address something before they do it. Especially since it is becoming such a popular thing and people are looking at these regularly and it is where a lot of people get a good amount of their information. I am glad that I went to this because it gave me a better understand of what blogging really was and now when they talk about blogging especially for the upcoming presidential campaign I wont be so lost.

    [ # 47 ] Comment from bgp1* [February 15, 2007, 5:12 am]

    I agree with the thought that the “blogosphere” as you call it has grown to over 100-times the size from the last presidential election. While this has been looked at as a positive aspect of the next election, I believe it to be a double-edged blade because just like the Internet, more options means more choices and more choices cause more doubt because when you give individuals more choices they seem to have little idea as to what to do with these new choices. People in general are all about conformity it seems when they are given the choice of what to do.

    As for diversity, I agree fully that the ability of the “blogosphere” to be diverse is large. if you consider the typical Internet user and the typical Internet reader, chances are the person is white and there is a good chance the person is male. This isn’t to say that there are not people of different genders, sexes, races, creeds, and religions on the Internet. If that statement were made, it would be an ignorant one because it is simply not true and is very easy to prove it isn’t true. Generally speaking, the media is predominantly controlled by white males, but the Internet allows many other types of people to not only read information but also to put information out for others to read as well because creating blogs are free. Once again, the fact that creating a blog is free also means that there is a lot more “trash” out on the Internet for users to read and become mis-informed.

    I don’t like the fact that presidential and other hopeful officials are hiring people to blog on their behalf. It seems to defeat the purpose of what might just be the most free type of media, not just in the sense of money but also in the sense of speech.

    Thank you for reading my comments and coming to speak,

    bgp1*

    [ # 58 ] Comment from cra#6 [February 15, 2007, 4:42 pm]

    I would have to agree that I never even thought about the kind of impact blogs would have on our future elections in the United States. It is amazing though, how everything seems to be changing, and more of our own voice is starting to be heard. From engines like Youtube and Facebook, the technology is getting bigger and better every second.

    The most intriguing idea in my opinion is that presidential candidates are actually starting to read the blogs. This will not only help the presidential candidates in their election campaigns with the people, but also help the public’s opinion grow. I feel that blogging will be a substantial and very important tool to our society. It’s going to be very exciting to see what effect blogging will have in the next election, as well as many future elections to come.

    [ # 65 ] Comment from ash3! [February 15, 2007, 6:22 pm]

    I never really understood exactly what a blog was until I attended Blog to the Chief. I was fascinated to learn that there was a new form of media to get caught up in. I love the fact that presidential candidates are getting involved in blogging because some how, it seems as if they are trying to reach out to voters on a more personal level, that is if they use blogging to respond to voters, and not just advertise themselves.

    I have not been able to vote yet, so the 2008 election is important to me. I feel as if, the more personalized a candidate can become with me, the better I will feel about voting for them. I think the same goes to all young voters. Blogging is obviously new age technology and young voters can relate to that. If we feel that candidates can somehow relate to us, than we will be more comfortable with voting.

    I am excited to find out just how many young voters like myself, that blogging will attract.

    [ # 81 ] Comment from LJB$1 [February 15, 2007, 10:06 pm]

    It is absolutely amazing to think that since blogs have arrived on the scene, that they have been used in such a variety of ways. Especially to think about the fact that it is being used as way to reach voters for politicians. I think that this election will require the candidates use blogs in order to reach their maximum amount of supporters. In addition to that why would candidates not want to blog when they can raise money via blogs and have an actual interactive relationship with their followers? It almost seems as if this time around if you not blog, as a presidential candidate that you will be a step behind the other candidates in this upcoming race.

    [ # 83 ] Comment from jtw8% [February 15, 2007, 10:28 pm]

    When I was told that I had to attend a lecture at the Dole Institute on blogging and how it would influence the presidential race in 2008. I can actually say that I wasn’t very excited to attend. However after listening and researching a little I can’t believe the impact this is going to have and is having on the race. I guess this just shows how people from the ages of 18 – 25 really don’t have the slightest idea as to what is going on in politics. The point I found most interesting is when one of the speakers said that he encourages the politicians he represents to interact with the “bloggers”. I think it’s great that blogging now serves as a medium between the voters and the politicians. And the best part of it all, you’re just a click away from getting your voice heard.

    [ # 84 ] Comment from jas1! [February 15, 2007, 10:53 pm]

    Our generation today, has become one in which we use the internet on a daily basis as a source of communication. Therefore I agree that blogging could be key in this years presidental race. With websites such as facebook and myspace it is easy to see that blogging is making a huge impact on highschool and college aged students. But I dont know if blogging will actually help the candidate runing for office. The majority of people that look at and post on blogs fit under the demographic of people who are less likely to get out and vote. So candidates will get comments on blogs and can use them to express key ideas and personal viewpoints but in the long run I dont know if “blogging” will gain them any more votes.

    [ # 85 ] Comment from nat2! [February 15, 2007, 11:05 pm]

    Attending the other nights discussion on the Impact of Political blogging for the upcoming election made me realize how completely oblivious I was when it came to politics and how foreign the word “blogging” to me was. I try to avoid even the word “politics” all my life, and I had been quite successful up until this week. Yes, I know this is immensely ignorant on my part, but I am also like any other lazy college student. However, seeing as how I have been classified as a “facebook addict” if elections were to enter my realm of reality, how am I to avoid it? I think that a huge aspect of why college students like me do not vote is largely in part because we don’t feel it concerns us, or because it means simply going out of our way. If blogs were introduced to us in a non threatening atmosphere such as facebook/myspace or even u-tube, than I bet a greater number of us would have input on blogs, thus more likely to partake in the upcoming elections.
    The other night Mr. Erick Erickson said that only 9% of the nation reads these blogs, could it be in large part because a majority of the population are either unaware of their existence or do not have access? Are these candidates certain they want bloging to become nationally recognized, after all look at what you, Jerome said happened with Hillary Clinton.. Someone posted a blog threatening her with a bomb, and the next thing we knew secret services were all over it. You do not think that during elections there will be an abundance more of people saying similar threats? What comments are trustworthy when they’re anonymous anyways?

    [ # 86 ] Comment from dfm@9 [February 15, 2007, 11:13 pm]

    I, and I assume many other students at KU, spend a very large amount of time on the internet every day. However, amoung the endless and mind-numbing sites visited, I have never been to a site, political or not, which contains mass amounts of “blogging”. To be quite honest, when the topic of blogging was brought up in class I immediately dismissed it because I’m ignorant to the entire concept of blogs. I feel like my grandfather did when I gave him an iPod, as he pointed it at the T.V. and asked if it could change the channel. However, after the Dole Center discussion and after reading many of the posts, I’m overwhelmed by the impact that these bloggers are having. I think that obviously due to the attention given to these blogs that they will be a big impact over the course of the 2008 campaign. Though, I believe this for a different reason than most. In my opinion, blogging is much more favorable for a Presidential candidate, and more importantly their campaign managers, than an interview or dabate because it allows the candidates and their managers to censor, proof, and refine the message that they are trying to get across. Many Presidential candidates have fallen victim to outragious comments during interviews that have landed their managers jobless (i.e. Howard Dean). With blogging, managers can polish the message in any way they wish, without having the unpredictability of a “strategery” moment.

    [ # 88 ] Comment from fat1! [February 15, 2007, 11:33 pm]

    As far as blogging affecting the presidential race in 2008 versus 2004, blogging can only become more popular as the years progress. However, I really don’t think it will affect the outcome of the upcoming presidency. As of right now, blogs only appeal to people of the same party as the blogger, looking for feedback and information from their candidate. The media may use blogs to some degree, but the most talked about events seem to come from live speeches, debates, and press releases. While blogging is great for the younger, internet savvy demographic, statistics point out that that age range has the smallest voter turnout. The adults who are voting are reading newspapers and magazines, or watching the news on tv. I think blogging is really going to be important in the future, when it will be much more commonplace than it is now, and less nerdy sounding. That will be when this internet focused generation has grown up, and whose collective vote will really affect what will happen in the elections.

    [ # 92 ] Comment from emr7! [February 16, 2007, 12:09 am]

    I really enjoyed the blogging forum. For me, perhaps the most intriguing and also, scary aspect of blogs, is how fast information travels. With blogs, the ability to send information around the world is at the bloggers fingertips. I think the idea the panelist discussed about presidential candidates, with the creation of blogs, not being able to dodge their views on issues is interesting. When pondering that idea, I can’t help but think bloggers are adding a whole new element to asking candidates, “the tough questions.” I can see blogs having an impact on the 2008 presidential election, but I think they will have a larger impact in future elections (post 2008).

    [ # 94 ] Comment from Kev1 [February 16, 2007, 12:26 am]

    With every election new technology is going to greatly change and with each of these technological changes I think its going to make it harder and harder to predict how it will effect the upcoming election. I found the ideas of blogs effecting the 2008 election very interesting; however I think that it will have a much bigger impact on the 2012 election. It is going to be very interesting to see how the blogs are going to effect the election, I doubt that they will be able to change the outcome of an election but I do think that they will make it easier for the voters to interact and ask questions that they feel are important.

    [ # 108 ] Comment from meg8$ [February 16, 2007, 2:22 am]

    I must agree that the impact of blogs on the upcoming presidential election had never really crossed my mind. However, it is true or rather I believe that there will be a major impact by blogging on the polls. People spend a lot of time on “blogging” sites to make sure there opinions are heard. And if presidential canidates pay attention to these blogs then it could even affect their platform.

    The blogging world I agree also has grown over the past couple of years. It has become a significant part of our culture, or youth culture. The political ideas expressed in blogs do tend to be very strong, so hardcore members will be attracted to that.

    [ # 111 ] Comment from William F Gracheck [February 16, 2007, 2:55 am]

    At first when i thought of blogs I thought that it was a waste of time. Those things would never be read. Blogs are a bunch of people just venting their emotions on something that is never going to be read, but when I saw the presentation and read the sites I felt very differently. Blogs are the way of the future. People actually read these things. Whether or not some person is published or not other people want to read their work. Probably because people want to hear the common voice. They want to know what people like them think. Blogs are going to be a big part of the persidential election because it is the way of the future.

    [ # 113 ] Comment from cks@8 [February 16, 2007, 3:02 am]

    The world has grown more connected with the internet and this medium connects more people now than anything. “It’s where the people are,” said Jerome Armstrong. While that is true, I can’t really see how this will affect the 2008 Presidential election beyond just knowing what the people think quicker than the rest of the mediums. To make such a big deal about blogging I thought was unimportant and it feels like THEY are just trying to sell an agenda perhaps to arouse the youth vote. Notice, how the speakers regularly used My Space and Facebook as well? Also, I think the number was 11% of bloggers are active voters or something and this just confirmed my questioning of why blogging will be so important to this election.

    However, I think the politicians will be a lot quicker and efficient at their messages because of blogs. As the years progress, the world only seems to be more connected through each technological or digital breakthrough.

    [ # 117 ] Comment from tex@7 [February 16, 2007, 3:55 am]

    The presidential election of 2008 hasn’t been really an issue on my mind. To me it is making sure I’m staying on track with my schoolwork and my social life. Politics is the last thing on my mind. Going to the discussion on how bogging is going to effect the 2008 presidential election broaden my view of politics. I didn’t know that much information about the election. All I knew was Bush was going to be out of office and the candidates for the race were a wide variety of people. Just to name a few Hilary Clinton, Barak Obama, and Rudy Gianni. Normally, what I do for elections is follow who my family is going to vote for. At the discussion, I learned bogging could be either good or bad. It slowly started in politics with Howard Dean for the 2004 race. Today, many of the candidates have realized that bogging like websites such as myspace and facebook had become really popular. I guess in their minds it would be an easier way to achieve more votes from the younger generations if they keep up with the “new media” they might have the possibility of bringing in a larger turn out to the polls. There are some benefits about bogging: you get to read other people’s opinions and also you might find out information you didn’t already know. Unfortunately, the downfall of bogging is some of the information might be irrelevant or just the wrong information. The reader might not be enlightened. Overall, I though the discussion was very insightful and made me think about the up coming presidential election.

    [ # 118 ] Comment from ch8$e [February 16, 2007, 4:05 am]

    AMEN BROTHER!

    This is so true. I love the idea of the blogosphere. I’m not all that big into politics, but I know a great deal about the blogosphere. Truthfully, I had known about it for a long time but I had never actually heard the term “blogosphere” until I went to the panel discussion on Tuesday. That term really nails it on the head.

    I think the impact of blogs on the 2008 presidential election will be catastrophic to put it mildly. I don’t watch TV, I rarely look up news on the internet, I might read the newspaper if an article catches my eye. Any big story that is circulating I pretty much hear about by word-of-mouth. However, I love learning about things and I like looking things up on the internet that might catch my fancy. These “expeditions” as you might call them always lead me to people’s blogs. Say, I’m looking for fashion advice for an ultra-hip, music nerd or say I’m looking for dating advice, or say I’m looking for instruction on how I can set up a soda fountain in my home: I always find someones blog who can hide behind a screenname (if they choose to) and reveal this important information to me. Blogs also help me stay close with my siblings. We don’t have time to talk all that often, but I am able to consistently read their blog and know what is going on in their life.

    The more time goes on, the more I see the breakout of blogs. They used to be viewed as online diaries for girls to complain about each other and now they are becoming a powerful tool for information. The common man of the old age can now be the brilliant professor because he is able to find his audience in a much easier and much more effective method.

    [ # 125 ] Comment from QVC9460 [February 16, 2007, 5:23 am]

    I believe that technology is improving the ease and speed at which we can communicate, but I may disagree that blogs are quickly becoming the future for political races. If the plan, through blogs, is to create a direct, open, uncensored medium to connect candidates with the people, why not just list direct phone numbers for Clinton, McCain, Barack, or Giuliani? It is because as soon the public took advantage of this newfound availability, it would just as quickly become entangled in its overzealous web of connection. While at this time blogs may seem to be presenting the opportunity for everyone to both speak and hear an individual opinion, at some point soon there will become such an excess of information presented that it would be more work than it’s worth to sort through and quantify any quality material. How is one to discern between the words of an educated individual and the ramblings of a strung-out cyber-addict? Add to this equation that every sensible candidate will have an editing crew, thus circumventing, really, the “personal” aspect of a blog, and I see no advantage over the old-school TV, radio, and print campaigns.

    [ # 127 ] Comment from @dam1 [February 16, 2007, 5:33 am]

    Even with the rapid growth within the blogosphere in the last couple of years the importance of the blog may be overrated in concerns of the public in general. While the blog is a great tool for the advancement of info between the politician and their constituent, the importance is exaggerated. Consider this blog as a great example. Ten million hardcore democrats read this blog, of which considering comment that “11% of bloggers are active voters” out of a total population of 300 million then the amount of readers that actively observe this blog and then have a voting power is relatively small. Furthermore, I’ll make the case that most readers of this blog represent a tangent of the voting population who are already very determined in their views. That is to say that most blogs, in nature are preaching to the choir. And, If this is the case then the importance of the political blog in the upcoming Presidential election is not nearly as crucial as we would like to think.

    [ # 131 ] Comment from tlf.1 [February 16, 2007, 6:00 am]

    After attending the event about how blogging will help with the race of the 2008 election, I have found that this might be a significant source of media that we can add to just further our communication within the upcoming elections. I think that blogging will be another way that will help us to exercise and fully use our first Amendment. I believe we as the people our the ones that determine our future for our country. Through blogging it will just louden our voices to the ones that truly need to hear them. The political candidates. The internet has become, to me, one of the biggest forms of communication around. I’m sure that blogging has been already involved in elections with people voicing their opinions. All I hope for is that blogging will help with choosing the right president in 2008. If blogging will help with doing that, let it be done.

    [ # 141 ] Comment from ABC#1 [February 16, 2007, 6:45 pm]

    It’s true. Blogging is going to be a big influence in the upcoming elections. But it is most appealing to those of us who are familiar with this form of media, i.e. the web. For those of us who are online everyday it seems that it would be a lot easier for us to simply go to a presidential candidate’s blogging website and read a little about the candidate to get a feel for them. Instead of actually doing some true research for a candidate that we might vote for. Which is sad but true. America is lazy. I know I am. We always want someone to do something for us or to find an easier way we can do the same thing. If that means glancing at a few blogs on-line then fine. It’s simply easier than actually taking some time to research the candidate. It’s almost as bad as blind voting. I’m not saying that blogging information online isn’t always a bad source of information. What I’m saying is that it could be wrong. It’s all a matter of opinion. But that opinion could sway these elections one way or the other.

    [ # 143 ] Comment from crc#5 [February 16, 2007, 10:19 pm]

    The impact of the blogoshere has created an immediate impact on the 2008 presidential election. It has immensly grown in popularity and blogs are now seen as an essential part of a candidates campaign. In the past, Howard Dean was the only candidate that used blogs to help his campaign. Now candidates suchas Barack Obama are using his technological skills to use blogs, and he has also incorporated podcasts. Senator Hilary Clinton has created a position on her staff known as blogger and chief. One of the presenters stated that John Edward is the most aggressive blogger in the election for 2008. It was also made clear that the way that blogs are most successful is when the candidates respond to the questions and comments. This allows citizens to know that the candidates actually care about the matters at hand. Another important part of blogging as one of the presenters stated is that it works as an atm for the candidates to get money. The importance of the blogosphere for the 2008 election is more important that it was when Howard Dean used it in the past.

    [ # 159 ] Comment from joe6# [February 18, 2007, 9:33 pm]

    I really had no prior experience with blogs and hadn’t realized the impact they have until I attended the event. The internet is a very expansive mass media today, where anyone over the country has access to it. Blogs create another medium for the candidates to get their message across clearly and effectively. Also, it allows the people to ask questions and get the answers they want, as long as the blog is kept up to date. There is no doubt the 2008 election will be affected by blogs, just as the Kennedy/Nixon election was affected by the first televised debate. People will be able to see different sides of issues and get different information than they had before, while also being slightly swayed by appearance.

    [ # 161 ] Comment from @rt6517 [February 18, 2007, 10:53 pm]

    I think that everyone assumes that all young people know about blogging, but I have really had no previous experience with blogging before I attended this event. It seems like with all the hype about the blogs that it most likely and probably already has impacted the 2008 election. I think that all the candidates should get involved with this kind of press. During the event one of the speakers talked about how some candidates may be toying with the idea of charging people to post reactions on their site. I think that would be bad publicity for them if this was done. It should be free, and they should be actively involved with their site and even posting weekly or daily responses. I think the blogs will really give the candidate a better idea of what the American people are wanting and expecting from this next coming election.

    [ # 162 ] Comment from dtet5! [February 18, 2007, 11:10 pm]

    Now that blogging is more mainstream, it is only expected for the candidates to blog or have people blog for them. Above, people have said that they did not know about blogging or what it was about, some of my friends do not know either. This coming from the generation that the politicians want to gain for the vote, maybe they should advertise more about the blog. I read blogs daily and I did not even know that Dean had a blog in 2004, if I were looking for political blogs I probably could have found it, but being younger it was never put in front of me. I was thinking if any of the candidates would set up videos on youtube, like Obama, because that seems to be the biggest forum for our generation. Other large forums are facebook and myspace. Obama, as well, has a facebook, and seems to really be jumping out with the younger generation because of this. Utilizing the internet is good and a good way to get your name out for the elections. This upcoming election seems as if the internet will be full of blogs, because of the success Dean had in ‘04. The only problem with this is that the “blogosphere” will be packed with all of these blogs and I feel that the blog, for candidates, will be too much and become to general and a “must have” for a campaign.
    The reason why Dean’s was so successful is because he was the first to do it and innovated and brought this to the forefront and it seems everyone will just follow and not try to find a new medium to penetrate and be original.

    [ # 164 ] Comment from mlb5@ [February 18, 2007, 11:42 pm]

    Like a lot of others I knew that blogs were around but didn’t quite realize their full potential as a media outlet. It’s kind of amazing to think that presidential campaigns view the technology my generation uses on a daily basis (facebook, myspace etc.) as a necessary outreach aspect. It will be interesting to see how the effectiveness of blogs plays out. Like one of the speakers said, blogs are a place where you could make a lot of mistakes and hurt your campaign, but if you don’t participate you would get left behind. I also question how many undecided voters will go view a particular candidate’s blog. Are the ones who choose to seek out a blog doing so because they are already in favor of that candidate? Regardless, I think the greatest part of all this is being able to witness how valuable technology is and seeing the new ways which it begins to affect us.

    [ # 177 ] Comment from cob7$ [February 19, 2007, 4:17 am]

    At the discussion at Dole people learned that that new issue of “blogging” can be either a good or bad thing. People will now be able to express their opinions on politics a lot more openly and freely without the fear of what other people will think. Whatever is on the voters mind may be heard throughout the country and people will be able to learn more about the candidates this way. Technology has more and more become an issue in the United States with blogging people will be able to write whatever is on their minds….anything. This may upset some people withe some of the comments they have..if they do not like one of the candidates. Technology in America is ever increasing and some day people may be able to think something and their voice may be heard throught “the world”.

    [ # 178 ] Comment from led7$ [February 19, 2007, 4:26 am]

    I think that blogging will have a huge impact on the upcoming presidential election. People will be able to voice thier opinion will all the programs and webpages out there such as myspace and facebook. The idea of blogging gives each and everyone of us the opportunity to be heard. With technology advancing so fast and the demographics affecting the youth, it will certainly come to show that blogging has a profound effect on the outcomes of the presidential election. It may have a positive or even negative effect because so many people will voice whatever they feel is on their mind. Blogging will allow the candidates to open their ideas and concepts open to the public. Questions could be asked to support those who are running for the presidency and could also oppose those running. I eventually think that blogging will become so wide spread that everyone will be used to this idea and it will become a worldwide epidemic.

    [ # 182 ] Comment from gmu2! [February 19, 2007, 5:28 pm]

    I was very surprised to find out that Howard Dean was the first person to incorporate a blog into his campaign strategy back in 2004. He tapped into, what I feel, could be the ultimate word of mouth weapon, or as I’ve heard in class, viral media. Besides posting a video on YouTube, what better way to impact the most people in the least amount of time? Among the people that read political blogs daily, which probably increase exponentially every campaign cycle, the impact would be phenomenal, can you imagine overhearing someone say to their neighbor, “Did you read what Howard Dean said today about what Hillary Clinton said yesterday?” or Barack Obama or Rudy Giuliani or, well you get the idea. But that’s not even the most intriguing and exciting aspect about what a fully developed blog system could present. The blog, if properly coordinated could develop into an outright and legitimate political forum, with feedback from both voter and candidate. Imagine being able to directly interact with a presidential candidate instantly, developing a full-fledged conversation. Familiarity breeds comfort, comfort breeds trust, that in itself is enough to warrant any political figure, both incumbent and candidate, to open a dialogue with his/her constituents in the form of a blog.

    [ # 193 ] Comment from matt#587 [February 20, 2007, 3:43 am]

    In a larger scheme of things, I don’t think blogs will affect the 2008 election substantially. Most of the voters out there are not the most tech savy people in the world; they mainly use the Internet to communicate with others, not as a source of news. There is the wave of young voters who do come out once every four years to vote who do use the Internet as a communication tool and news source, but how many go searching on the Internet for their favorite politician? Yes, some candidates can gain word of mouth on the Internet, but until these possible candidates can break into other forms of media, such as newspaper, TV, and magazine, they will once become lost in the maelstrom known as a college student’s life.

    [ # 196 ] Comment from ryddawg#5 [February 20, 2007, 7:46 am]

    Actually, I don’t think that blogs will really have a huge effect on the 2008 election either. Most of the blogs, or at least the ones discussed at the Dole Institute of Politics, seem to be more for the liberal or conservative voter. I think it is an example of both selective exposure and selective retention. Most people, I would think, that visit a blog are going to go to one that already promotes their beliefs. Either that, or people will visit a blog on the other side of the political spectrum to argue it. I don’t think most people go to blogs to help them decide on who to vote for. I just don’t see many people stuck in the middle on a blog. However, I do know that the moderate blogs do exist, I just don’t think the moderate voters are looking for those, like the sure-minded liberal and conservative voters are looking for specific blogs to match their beliefs.

    [ # 208 ] Comment from maf#6 [February 21, 2007, 4:31 pm]

    I can honestly agree with some of the comments concerning how “blind” I was going into this discussion. I fealt as if I had no business being there, that is until I got the idea of what blogging was in the first place. Perhaps I do not use my vioce and the technology provided to its fullest potential. BUt after hearing what soem of the panalist said I can already tell my intrest is growing into this wave of an evolving medium. I aprecciated that they began with commenting on the importance of blogging. It don’t not impress me that celebrities were using it, but how blogging is able to reach out to a different target of people that have never had a “say” before. Which brings me to one of the bigest key facts that I heard that night. As blogging expands personal communication world-wide, it is breaking down any misconceptions the public may have. The importance of dialogue among opposing sides is underestimated. Blogging confronts this issue and provides a bridge gapping this void. Understanding begins when different perspectives come together and solutions discussed.

    [ # 210 ] Comment from krb4# [February 21, 2007, 6:50 pm]

    The first time I had learned what blogging actually consists of was at the presentation at the Dole Center. Personally, I do not see blogging effecting the 2008 election as much as was said. Although it is a great way for information to be broadcasted on the web quickly and efficiently, I believe that people read the blogs in which their thoughts and beliefs are reinforced thus causing a small amount of negative feedback. With technolgoy rapidly expanding every day in our country, I think by the upcoming election there will be a number of differnet ways to use the internet in order to help a candidate in a positve way. All in all I think the issue of blogging is very interesting and I am very anxious to see wheater or not it truly effects the upcoming election

    [ # 212 ] Comment from iop-9 [February 21, 2007, 9:30 pm]

    As many have already stated, the presentation regarding blogging and the upcoming election was rather eye-opening to me. I guess, as an avid sports fan, I had never really taken the time to think about how someone could use these resources to help sway some unsure voters to vote their way. While I am sure it will affect the upcoming elections somewhat, I don’t see this new media having great effect until the ‘12 election. My reasoning behind that is the basic fact that as a college student I am fairly technologically educated, something many of my elders can’t speak for. And while I do keep pretty up-to-date on the news in this country, it is a proven fact that my generation does not show up at the polls the way the previous generation does. When these two are put together it says that until the current technological generation begins to have a significant showing at the polls, television will remain the most effective way to campaign for political positions.

    [ # 214 ] Comment from BOB#1 [February 21, 2007, 10:33 pm]

    I think the blogging world may be alittle bit of a double-bladed sworn for the upcoming election. It will definately get more info out there about the candidates, what the represent and their plans if elected, and while this may seem like a good thing, it could also be disasterous. If people do really get into these blogs, and they will if not this election then the next, there will be responses. Can only imagine all the lies and misconceptions that will surface and lead to the candidate being misrepresented. This may also be a good thing for the campaigners, now haveing the opportunity to look at what people think about their man and what they can do to influence his character. Overall i think its good that the public now has this forum where average joes can get together and feel like they’re opinion matters.

    [ # 216 ] Comment from akr2$ [February 22, 2007, 1:27 am]

    I think the blogs are a good way of communicating information. If it is well- educated people making the statments many interesting and good points can be made about upcoming elections in a more informal way. It is easier for everyday people like us to get involved in coversations and controversies going on. It is interesting to see the way media in beginning to cover events. It used to be that you just watched on TV or read about them in the paper but now we can all have a say. It opens the doors to public dicussion and also is a good way to get your view point out there. The people running in the elections can read them and try to understand what is going on in everyday peoples heads. There is the problem though of people misinterpreting the people running because they are not involved in the discussion and it would be easy to mis-interprete what people are saying and what the candidate is about.

    [ # 222 ] Comment from eps3! [February 23, 2007, 2:10 am]

    i thinking blogging is a gateway to allow more people give their insight. This underground phenomenon is growing not only is size, but power. Before the internet there were few venues to express opinions about government and they usually were of little concern to people, only the most politically active people were invloved. In the late 60’s protest and marches were the venue for people to express themeselves to their country, now blogging is becoming that way to comment on a plethera of topics. blogging is fast and efficent. Not only that , but many more people can see these comments and reply on those as well. Its a battle of words. With words you dont get the messy loud and violent arguments of speech.

    [ # 227 ] Comment from kep1! [February 23, 2007, 10:02 pm]

    Before attending the Blog Convention at the Dole Center, I was not aware of what a blog was. After attending, I am now more aware of what a blog is and how it will effect the Presidental Elections of 2008. Blogging will help people voice their opinions on a wider range, considering how fast technology is advancing so quickly and the internet, especially, has become so popular. I think that blogs will appeal to the younger aged generation. Blogs can be a good way to promote their candidacy but it my main worry is that others will use them to write horrible and untrue things about those that they are not voting for. Overall, I think that it will be interesting to see if blogs will have as much of an impact as believed.

    [ # 239 ] Comment from rtg8! [February 27, 2007, 2:49 am]

    Before I went to this event, I never realized that people had blogs about politics. I always just thought blogs were something teenagers had to write about their lives. After listening to the speakers from the entire panel, I have learned so much about not only blogs’ effects on politics but blogs in general. In 2008, the election is going to be greatly affected by bloggers, especially the speakers we heard. These people are so politically knowledgeable and their opinions and thoughts, read by thousands through blogs, will affect their readers. I know now that hearing an opinion from a person who knows a lot about politics, but isn’t a politician, will help me further my own opinions.

    [ # 349 ] Pingback from Blogs Impact on the 2008 race: What’s different from 2004? « Blog Campaigning [March 7, 2007, 12:45 pm]

    […] Blogs Impact on the 2008 race: What’s different from 2004? Jerome Armstrong had a post on the Dole Institute Blog last month where he compared the US blogosphere in 2004 to the blogosphere of today in order to point toward some of the possibilities for how blogs will be used in the 2008 campaign. […]

    [ # 396 ] Comment from nol$4 [March 12, 2007, 10:30 pm]

    I believe that blogging will be able to influence a certain percentage of voters for the 2008 presidential elections. It is a way for a lot of younger voters to express their opinions of the canidates. Blogs will also provide younger people with information about the canidates because typically the youth of our country are not as well educated or informed of the canidates. I also believe that one of the major factors in the presidential election will be youtube.com and other video sharing sites. These sites will have the potential to have even more power than blogging. Much like how Howard Dean’s presidential campaign was influenced by his video of his pep rally that was played over and over again.

    [ # 2126 ] Comment from imparare [April 15, 2007, 5:56 am]

    Interesting comments.. :D

    [ # 4537 ] Comment from Prokopios [May 20, 2007, 5:20 am]

    interesting

    [ # 4653 ] Comment from Lefteris [May 21, 2007, 4:29 pm]

    Sorry :(

    [ # 4656 ] Comment from Miltos [May 21, 2007, 5:09 pm]

    Cool…

    [ # 4659 ] Comment from Ilias [May 21, 2007, 5:33 pm]

    Cool.

    [ # 4662 ] Comment from Herakles [May 21, 2007, 6:20 pm]

    Nice…

    [ # 4765 ] Comment from Athan [May 22, 2007, 10:07 pm]

    Cool!

    [ # 4784 ] Comment from Stelios [May 23, 2007, 3:59 am]

    Cool.

    [ # 4825 ] Comment from Paulos [May 23, 2007, 3:57 pm]

    Nice…

    [ # 5642 ] Pingback from Blog Campaigning: 3.3 Blogs in campaigns « BlogCampaigning [June 4, 2007, 10:20 am]

    […] However, blogs are used in much more complex ways by campaigns today then they were in the 2004 election. Today, as opposed to the 2004 election, almost every campaign put elite bloggers on their campaign payroll (Armstrong 2007a, Glover 2006), “paying bloggers to write, develop Web sites, connect with energetic allies on the Internet, respond to online critics, and advise their employers about how to behave in the blogosphere” (Glover 2006). Bloggers have therefore, particularly in the U.S., become strategic advisors for campaigns. This might not come as a surprise considering the fact that the blogosphere today is 100 times as big as it was during the 2004 U.S. presidential election (Armstrong 2007a) and has a potential to reach a much larger audience. When blogs mainly relied on text to get their message across in the 2004 election, they have now become multimedia content producers. The creation of new social network sites such as YouTube, Facebook, Twitter, MySpace, etc. has made it easier for campaigns to embed videos, images and text and link to platforms that give them the potential to reach a much larger audience than before (Armstrong 2007a). Blogs therefore provide an arena and an environment that are constantly changing, so it is important to look at how previous literature has assessed the medium’s impact on campaigns and elections. […]

    [ # 5746 ] Comment from Charalampos [June 5, 2007, 7:52 pm]

    Nice!

    [ # 6292 ] Comment from Michalis [June 13, 2007, 6:46 am]

    Cool!

    [ # 6454 ] Comment from Costas [June 15, 2007, 3:11 am]

    Nice…

    [ # 8651 ] Comment from Ignatios [July 9, 2007, 6:01 pm]

    Cool!

    [ # 8673 ] Comment from Paulos [July 10, 2007, 1:29 am]

    Sorry :(

    [ # 8674 ] Comment from Kosmas [July 10, 2007, 1:30 am]

    Cool.

    [ # 8704 ] Comment from Spyros [July 10, 2007, 10:18 am]

    Cool!

    [ # 8713 ] Comment from Silvanos [July 10, 2007, 11:48 am]

    Nice!

    [ # 8741 ] Comment from Sergios [July 10, 2007, 6:24 pm]

    Cool…

    [ # 8755 ] Comment from Spiro [July 10, 2007, 9:20 pm]

    Cool.

    [ # 8768 ] Comment from Leontios [July 11, 2007, 1:28 am]

    Interesting…

    [ # 8771 ] Comment from Odysseas [July 11, 2007, 1:47 am]

    Cool…

    Write a comment






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    In December of 2006 Dr. Dhavan Shah of the University of Wisconsin and his “Blogclub” of graduate students and Dr. David D. Perlmutterof the University of Kansas conducted a survey of major political blogs and their readers. The project was partially sponsored by a grant from the Knight/Carnegie Foundation’s Future of Journalism initiative. The summary of the results are posted here--please fully cite us if you refer to the findings.

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