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    Success of ‘going negative’ changes campaign strategies
    [ # ] Candidates find both opportunity, minefield on Web
    February 19th, 2007 under Blogs in the News

    From SiliconValley.com

    For candidates embracing the brave new world of online politics, the Internet giveth and the Internet taketh away.

    The 2008 presidential campaign is revving up earlier than ever, and candidates are using new online tools or techniques already used by advocacy groups and non-profits. They include popular social networking sites to organize, a growing reliance on high-profile bloggers and use of widely shared video — such as the Webcasts of Democrats Hillary Clinton, John Edwards and Barack Obama announcing their campaigns.

    ‘Web campaigning is becoming highly sophisticated, a central part of any candidate’s plan to win,’ said Rick White, a former Republican congressman from the Seattle area and a consultant on tech issues.

    White said the ‘next big thing’ in online politics may be carefully targeted ads, including video clips that will be different than conventional TV spots.

    ‘Each campaign is looking for the best ways to use Web 2.0 applications,’ said Julie Barko Germany, deputy director of the Institute for Politics, Democracy and the Internet at George Washington University.

    As evidence of the growing importance, Germany notes that the Webmaster consigned to the bottom rungs of a campaign a few years ago is now an ‘online communities strategist’ who can be just as influential as any other adviser to the candidate.

    Read full article 


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    The Dole Institute of Politics is a bipartisan facility. Our mission; to encourage political and civic involvement, especially among young people; to encourage civil discussion on important issues; to emphasize that politics is an honorable profession; and to provide opportunities for all to interact with political leaders, practitioners and writers.
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    A Summary of the 2006 Blogger-Reader Survey

    Fall 2006 Blogger/Reader Survey Details and Research Reports
    ******
    In December of 2006 Dr. Dhavan Shah of the University of Wisconsin and his “Blogclub” of graduate students and Dr. David D. Perlmutterof the University of Kansas conducted a survey of major political blogs and their readers. The project was partially sponsored by a grant from the Knight/Carnegie Foundation’s Future of Journalism initiative. The summary of the results are posted here--please fully cite us if you refer to the findings.

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